Mar 19, 2015 · (Liu & Sutanto, 2015) presented a review of online group buying business models and examined the related literature based on four themes: General understanding of online group purchasing, seller Read more...
Impulse Buying: A Literature Review - Supriya M. Kalla, A.P.
1860 Words8 Pages. REVIEW OF LITERATURE The study of Online Buying Behaviour has been one of the major research agendas in both Marketing Sciences and Information Systems with the rapidly growing e-business. Out of the many researches in the aforesaid related area, some of the pertinent literature related to this study is discussed here. Read more...
Stimulating Factors of Impulse Buying Behavior: A Literature Review
A Brief Literature Review on Consumer Buying Behaviour. By John Dudovskiy. The topic of consumer behaviour is one of the massively studied topics by the researchers and marketers in the past and still being studied. Researchers show different reasons as to why consumer behaviour has been the topic of many academics and researchers. Read more...
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Buying A Literature Review | Best Writing Service
Feb 1, 2011 · Literature review 2.1 Impulse buying: the phenomenon and established processes Impulse buying has been a topic of growing interest for more than 50 years now (reviews and metaanalysis by Amos et Read more...
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To buy a literature review for a dissertation or not is what students always concerned about. As they are involved in many projects and research works they find little time to manage with literature analysis chapter. By the way, it is a difficult and time-consuming piece of the studying process. It requires special skills to be completed at a Read more...
Buying A Literature Review
Dec 17, 2012 · Abstract. Compulsive buying is a serious, but under researched, aspect of consumer buying behaviour. Setting the review in a historical context, the review begins by addressing the earliest works Read more...
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Sep 12, 2022 · Drawing on the TCCM framework suggested by Paul and Rosado‐Serrano (2019), we synthesise the impulse buying literature and develop a future research agenda. Accordingly, this review synthesises Read more...
(PDF) Impact of Social Media on Purchasing Decision of Consumer
This article presents a review of the literature, in the field of consumer buying behaviour. The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. The second section describes the dominant, positivistic consumer perspectives. Read more...
(PDF) A Review of Impulse Buying Behavior
Sep 1, 2016 · The impulse buying have been investigated by consumer behavior researchers and marketing academician more than a half century. The aim of this study is to present a detailed literature review of Read more...
Compulsive buying: Literature review and suggestions for
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(PDF) IMPULSIVE BUYING BEHAVIOR: A LITERATURE REVIEW
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Vote Buying Literature Review
Impulse buying (IB) represents a pivotal subject in consumer psychology. A general agreement on its core elements and their relationship is arguably established. So far, however, there has been little discussion about how to assess impulse purchases, leading to a potential divergence of practise from theory and complexities in cross-study Read more...
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